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Quantity of Other Keywords Page Ranks For: If the page ranks for several other keywords, it may give Google an internal sign of quality. Page Age: Although Google prefers fresh content, an older page that’s regularly updated may outperform a newer page. User Friendly Layout: Citing the Google Quality Guidelines Document yet again: 68.
Parked Domains: A Google update in December of 2011 decreased search visibility of parked domains. Useful Content: As pointed out by Backlinko reader Jared Carrizales, Google may distinguish between “quality” and “useful” content. Content Provides Value and Unique Insights: Google has stated that they’re happy to penalize sites that don’t bring anything new or useful to the table, especially thin affiliate sites. Contact Us Page: The aforementioned Google Quality Document states that they prefer sites with an “appropriate amount of contact information”.
Google states that: “Google Search uses breadcrumb markup in the body of a web page to categorize the information from the page in search results.” 82. Keyword in Subdomain: Moz’s expert panel agrees that a keyword appearing in the subdomain can boost rankings. Domain History: A site with volatile ownership or several drops may tell Google to “reset” the site’s history, negating links pointing to the domain. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain.” 5.However, Google has denied that they use external links as a ranking signal. Bullets and Numbered Lists: Bullets and numbered lists help break up your content for readers, making them more user friendly.Google likely agrees and may prefer content with bullets and numbers. Priority of Page in Sitemap: The priority a page is given via the file may influence ranking. Too Many Outbound Links: Straight from the aforementioned Quality rater document: 65.
Along with your title tag, Google uses your H1 tag as a secondary relevancy signal, according to results from this correlation study: 15.